Women, Money and Identity with Barbara Pierce (Ep. 13)
Wealth can be a powerful tool, but only if it’s used with intention.
What happens when women stop apologizing for having money and start using it to shape their families, communities, and future generations?
In this episode, Joline Godfrey speaks with Barbara Pierce, founder of Women with Capital®, about how women can move beyond shame, embrace their financial influence, and lead with purpose. They explore how conversations around money, especially within families, can foster stronger values, clarity, and long-term impact.
Barbara discusses:
- How women often feel disconnected from power when not working in paid roles, despite leading through philanthropy, parenting, and investing
- The importance of community in helping women reframe their identity and use money with intention
- How shifting from silence to open conversations can help children understand values and privilege
- The effects of digital culture on kids’ relationships, communication, and financial learning
- The need to include boys and girls equally in financial discussions without making it a zero-sum issue
- And more!
Resources:
Connect with Joline Godfrey:
Connect with Barbara Pierce:
About our Guest:
Barbara’s mission is to inspire women to become the CEO of their own wealth—and to use that power as a force for meaningful change. She is the founder of Women with Capital®, a private learning community that educates, supports, and mobilizes progressive women to direct their capital in line with their values. In just five years, members have moved over $150 million into new impact investments and philanthropic ventures, with plans to move hundreds of millions more in the coming years.
Her vision is to unite powerful groups of women philanthropists and investors—representing more than $50 billion in net worth—to harness their collective influence and to boldly shape the future by moving private capital toward the world they want to create.
Barbara’s work bridges the worlds of investing and giving, motivating women to align their wealth with their values and take bold action. She has 30 years of experience advising some of the world’s leading philanthropists on funding for climate change, racial and gender justice, and education.
Barbara directs her family’s investments and philanthropy and is a member of the Women Donors Network, the International Women’s Forum, and the REDF Advisory Council. As a values-aligned investor, she is an LP in How Women Invest and Portfolia, and a member of the Asteri Collective.
A Cape Cod native, proud Wellesley alumna, and avid traveler, she lives in Marin County with her husband and teen son.
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