What if the “random stuff” your kids collect is actually shaping who they become?
In this episode, Joline Godfrey and Kit Hinrichs, founder and Creative Director at Studio Hinrichs, discuss the unexpected power of collecting as a tool for raising curious, confident, and connected kids. Joline and Kit, a renowned designer and lifelong collector, explore how collecting begins in childhood and evolves into a meaningful way to build identity, resilience, and connection. Through stories from Kit’s extensive collection of Americana, including historic flags, toys, and artifacts, they highlight how every object carries history, geography, and personal meaning.
Joline and Kit discuss:
Why does collecting often start earlier than parents expect
How collecting builds intellectual, social, and human capital (FISH)
The role of storytelling in helping kids connect to history and values
Kit Hinrichs is one of America’s most respected graphic designers and a renowned collector of American flags and historical artifacts. With a career rooted in branding and visual storytelling, Kit has spent decades exploring the intersection of design, history, and culture. His collection spans traditional flags, textiles, folk art, and unique Americana, each piece carrying a story of craftsmanship and national identity. He is also the author of Broad Stripes, Bright Stars, a graphic history celebrating America’s 250th anniversary.
Families today face a rapidly changing future, where raising resilient and thoughtful children matters more than ever.
How can parents prepare kids for a future filled with uncertainty and opportunity? And what role does financial education play in shaping problem-solvers?
In this episode, Joline Godfrey speaks with Jason Wild, Co-Founder and CEO of Wild Innovation & Strategy Excellence, Inc., and co-author of Genius at Scale, about applying leadership and innovation principles inside the family. They explore how parents act as “bridgers,” translating financial concepts into everyday lessons children can understand. The conversation highlights the F.I.S.H. framework, the importance of culture and values at home, and why raising adaptable problem-solvers may be the may be one of the most valuable legacies.
Jason shares key ideas, including:
Why parents serve as “bridgers,” translating financial ideas into practical lessons children can understand
How the F.I.S.H. framework expands wealth beyond money to include intellectual, social, and human development
Why meaningful parent-child conversations matter more than technology for building financial understanding
The role family culture and values play in raising resilient, adaptable children
Why problem-solving skills will matter more than predicting specific future careers
Jason Wild is a strategist, advisor, author, and growth executive with more than two decades of global experience helping organizations build cultures of innovation and achieve transformative growth. His career began in Chicago and led him to work with admired companies, including IBM, Salesforce, and Microsoft, where he has built and scaled growth, solutions, transformation, and strategic marketing teams that help enterprises translate ideas into meaningful impact.
Throughout his career, Jason has focused on forging long-term relationships based on trust across business ecosystems. He is recognized for applying artificial intelligence solutions to help organizations create competitive differentiation through efficiency, innovation, and growth. Over more than 20 years, he has worked on the ground in over 40 countries, helping organizations develop operating models that encourage innovation while building the next generation of high-performance leaders.
Jason is the co-author of Genius at Scale: How Great Leaders Drive Innovation, written with Dr. Linda A. Hill and Emily Tedards. Published by Harvard Business Review in March 2026, the book draws on a decade of research with Fortune 100 CEOs, transformative startups, and leading nonprofit organizations to explore the leadership mindsets and behaviors that unlock innovation at scale.
At Salesforce, Jason co-founded Ignite and led the program globally. Under his leadership, the initiative grew from a small US-based team into a global organization of 250 members that influenced more than $2 billion in annual contract value over five years. Ignite became a key driver for strategic opportunities and earned recognition from organizations including Fortune, Gartner, and Harvard Business School.
His career impact includes influencing more than $6 billion in enterprise deals across IBM, Salesforce, and Microsoft. He also co-led Microsoft’s largest non-government deal in Spanish history and created Microsoft’s first unified global sales methodology, which contributed to more than $100 billion in incremental revenue. Jason has delivered strategic programs for more than 100 global enterprises, including Disney, NATO, AT&T, and Unilever, operating across dozens of countries while helping organizations bridge business strategy and technology transformation.
Today, Jason focuses on building strategic capabilities that help organizations stand out in complex, high-stakes partnerships and pursuits. He advises CXOs on modern leadership practices and works closely with executive teams to shape strategy and long-term growth plans. His work centers on building meaningful relationships, inspiring change, and helping organizations shape a stronger future.
